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Recent articles
SellSupport4 min read | Apr 16 | Marcos Bravo
How to Make a Negative Answer Sound Positive
If you’re a client and someone tells you I don’t know, you will start feeling why don’t you know?? you work here!! But we can turn that around, we can... read more
Connect5 min read | Mar 13 | Erik Totten
9 Steps to Create Customer Loyalty on Your Ecommerce Website
Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a product from a vendor or brand, while loyalty keeps you buying products from... read more
Sell8 min read | Mar 10 | Erik Totten
Anticipating Disruption with Conversational Advertising
Conversational advertising is upending traditional approaches to advertising. Print, radio, TV, and online advertising have all had their moments in the spotlight, but... read more
Sell5 min read | Mar 06 | Erik Totten
10 Steps to Gain and Retain Trust on Your Ecommerce Website
So, you’ve had a gorgeous ecommerce website designed. The landing page is relevant and clean, with eye-catching call-to-actions and compelling SEO optimized content. Your... read more
Support5 min read | Jan 29 | Aneta Szotek
LiveChat and HelpDesk Integration: Maximize Email Support
In 2023, email is still the major channel for customer support. That’s a fact. According to a HubSpot study, 62% of customers want to use email to communicate with... read more
Connect9 min read | Jan 23 | Kuba Rogalski
Why Building a Community Is Crucial for Your Brand
Unless you’re in the middle of nowhere, there are probably a number of different products around you. Whether it’s a chair you’re sitting on, a computer you’re using for... read more
Support8 min read | Dec 20 | Robin Singh
How to Make Data-Driven Employee Training Decisions
Employee training can bring you countless benefits, some obvious and some welcome, yet surprising, side-effects. However, not all employee training programs bring the... read more
Sell10 min read | Apr 03 | Rukham Khan
Copywriting Done Right: 5 Brilliant Web Copy Examples
The modern-day online user has a short attention span and prefers precise, conversational and scannable writing. To make things even more challenging for marketers, Sumo... read more
Connect9 min read | Mar 23 | Dmitriy Sushko
How to Choose the Best Chatbot for Your E-Commerce Business
E-commerce is going through another transformation, with chatbots and live chats mapping out customer journey and driving sales. Conversational technologies are ruling... read more